Director of Strategy & Planning
Blue Diesel, now GSW Worldwide
Manage all strategy team services within the Newtown-assigned businesses (~$10MM revenue):
- Client Needs Discovery and resulting Solutions Proposal services, strategic planning
- UX and IA resource scoping and delivery
- Analytics-based iterative improvement programs.
- Wide system design of coordinated multi-platform, multi-device, multi-database, multi-customer initiatives
Identify and communicate key business insights to drive focused marketing efforts ranging from brand platform and messaging, through pure UX / IA / UI overhaul initiative
Lead all Discovery Phase work for the Studio’s projects, working collaboratively with Creative Services, Technology Services and Client Services.
Provide guidance and recommendations towards project goals, brand objectives, scope strategy and research initiatives, as well as guiding programs to consistent alignment with identified success metrics.
Collaboration with system CRM/SFA/CLM providers such as Proscape, Exploria, Skura and Veeva and web platforms such as Microsoft Sharepoint, Drupal, IBM Unica NetInsight, Google, ScoutLabs
Provide internal teams with educational briefings regarding project subject matter, client marketplace, branding and marketing techniques, etc.
Clients supported: AstraZeneca, Bristol-Myers Squibb, Merck, Endo, Astellas, inVentiv Health, Merial