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Michel Reid

Customer-Centric Product Strategy & Marketing

  • FULL NAME Michel Reid
  • Age 41
  • LOCATION Burlington, NJ 08016
  • E-MAIL
  • PHONE +1 (610) 905-8045

About Me

I help your business interact with your marketplaces, in the most effective and efficient manner possible. I do this by using a balanced mix of Design and Engineering principles, both within your company (designing your business processes), and within your work (elevating your products and services).

I draw from over 15 years of experience in fast-paced customized service and solution design and client service success, with specialized focus on strategy development, content architecture, and creatively maximizing operational budgets. I maintain a consistent focus on Human-Computer Interaction (HCI) and true research-founded User Experience (UX) while ensuring a properly executed work product.

My skills

Marketing Strategy

Product Development

BI / Analytics




Client Consultation
Presentation Skills
Business & Opportunity Analysis
Data Visualization & Insight Storytelling

Professional Experience

Mar 2016 - Jun 2017

VP / Group Director, Strategy & Analytics

Digitas Health

  • Provided market-specific strategy, development of success definition and analytic-driven measurement plans for all channels, for both HCP and patient audience touchpoints and communications for accounts totaling $50MM in agency revenue.
  • Consulted and provide data-driven business strategy, go-to-market (GTM) plans, and audience propensity modeling, to drive to co-authored business objectives.
  • Information Design lead of analytics reports & real-time performance insight dashboards (Tableau and/or Microsoft PowerBI) and the art of performance information story-telling

Clients supported: Gilead Sciences, AbbVie Oncology, AbbVie Metabolic, Abbott Vascular

Jun 2014 - Mar 2016

VP of Strategy / Design & Planning

Harte Hanks

I advised clients on omnichannel strategy and planning in both business and consumer verticals, including CRM, relationship marketing programs, Web sites, mobile, social media and e-mail relationship programs. I developed new methodologies and strategic offerings; provide competitive analysis, multichannel strategic plan across multiple channels, including Web site strategic planning, and customer relationships programs.

I provided strategic direction for client projects, and lead the teams in providing strategic consulting services to clients, including the following:

  • I provided strategic plans for projects, including: customer relationship programs, Web sites, e-mail marketing programs, digital marketing programs, social media and multichannel programs
  • I understand the usage of data and market research when creating strategic plans
  • I provided competitive analysis across multiple digital channels, including mobile, e-mail, Web sites, online media and search engine marketing
  • I reviewed competitors on an ongoing basis to ensure competitive advantage
  • I provided input and updated direction for creative and development throughout program lifecycles
  • I worked with team members to optimize campaign strategy, using analytic data and usability data where available
  • I worked directly with client teams and account services to communicate strategy and provide ongoing direction

Clients supported: Eli Lilly & Co., National Vision, YP Marketing Services, Mercedes-Benz USA, Bank of America / Merrill Lynch, Volvo Cars, Teradata, Auxilium Pharmaceuticals, Teva Pharmaceutical, Alcon Eye Care

Jul 2012 - Oct 2013

VP of Consulting, Business Strategy

Electronic Ink

I worked closely with delivery teams in ensuring accurate and aligned services to current and prospective clients, by helping clients understand how, where, and when Electronic Ink design consultation services and offerings can move their business. This often occurred with no established client-side budget was allocated, yet collaborative business planning revealed compelling reasons to reallocate funds from other areas.

I did this by:

  • Listening
  • Leading exploration and business brainstorming sessions and whiteboard scenarios with you
  • Representing Electronic Ink as subject matter expert on four pillars of excellence: strategy, design research, creative design and technology

Clients supported: Ford Motor Company, ADP, Elsevier, Day & Zimmermann, Celgene, Medecision, Biogen Idec

Jun 2010 - Jul 2012

Director of Strategy & Planning

Blue Diesel, now GSW Worldwide

Manage all strategy team services within the Newtown-assigned businesses (~$10MM revenue):

  • Client Needs Discovery and resulting Solutions Proposal services, strategic planning
  • UX and IA resource scoping and delivery
  • Analytics-based iterative improvement programs.
  • Wide system design of coordinated multi-platform, multi-device, multi-database, multi-customer initiatives

Identify and communicate key business insights to drive focused marketing efforts ranging from brand platform and messaging, through pure UX / IA / UI overhaul initiative

Lead all Discovery Phase work for the Studio’s projects, working collaboratively with Creative Services, Technology Services and Client Services.

Provide guidance and recommendations towards project goals, brand objectives, scope strategy and research initiatives, as well as guiding programs to consistent alignment with identified success metrics.

Collaboration with system CRM/SFA/CLM providers such as Proscape, Exploria, Skura and Veeva and web platforms such as Microsoft Sharepoint, Drupal, IBM Unica NetInsight, Google, ScoutLabs

Provide internal teams with educational briefings regarding project subject matter, client marketplace, branding and marketing techniques, etc.

Clients supported: AstraZeneca, Bristol-Myers Squibb, Merck, Endo, Astellas, inVentiv Health, Merial

Jan 2001 - May 2010

Vice-President, Director of Strategy & Planning

TMX Communications

  • Lead initial client engagement (Pitch & Sales) to contract development and specifications for entire agency, developing over $6 Million in annual agency revenue.
  • Ensure all high-level strategic plans are sound, feasible and technically optimized, based on client needs of fast time-to-market, high usage loads, and maximized budget utilization – often with low-footprint involvement of client IT / IS departments.
  • Manage account teams, coach Account Executives, and guide all aspects of final project execution via coordinated Project Managers.

Clients supported: Eli Lilly & Co., Northwestern Mutual Insurance Co., PNC Bank, First Premier Bank, Heartland Payment Systems, Sony DADC, GlaxoSmithKline, Janssen Pharmaceutica, T. Rowe Price, Northwestern Mutual Insurance Co., LG Electronics, AstraZeneca, Genentech, ING Direct, SAP


Product Development

From extremely early market opportunity assessment to MVP prioritization and go-to-market planning, through full commercialization strategies, I've done it.

Performance Management

Starting with the fundamentals of goal creation and expectation setting, I can set the correct basis for managing all-around performance.

Data Visualization

Knowing what's important to leadership and clients is Step 1. Step 2 is crafting the story to communicate the true impact.

Team Leadership

I believe in the power of an all-star team, not a team of all-stars. The team's success is my success, not the other way around.

Sales & Advertising

I have many years of multichannel sales, marketing and advertising experience, in both online and offline environments.

Real Talk

A crucial element in my success is a focus on common understanding and alignment of goals.


Michel works on many levels simultaneously: defining an overarching strategy, innovating on approach and methodology, developing strong presentation materials, and supporting team members. He is great combination of super-smart and very collaborative. One of Michel’s greatest strengths is that he asks the right questions—of the client, of the team, of the problem statement. The outcome is always better—one that is informed by a focused strategic approach based on deep listening. It has been a privilege working with Michel. Matthew Bartholomew

Principal Designer at Think Company

Michel knows how to ask the right questions. He is able to pointedly probe to find quantifiable business impact in the largely qualitative research that we conduct. His intelligence, creativity, and thoughtfulness kept our team grounded in business realities while challenging us to push the boundaries of our design. Justin Wear

Experience Design & Strategy

As a service provider, Michel became a trusted colleague of mine as I took on new and challenging business objectives in my organization. Michel brought a potent blend of account management, strategic thinking and creativity to his engagements. In fact, I have select pages from his decks pinned to my office wall - where they stand out as unique and perpetually insightful. It's been a pleasure working with Michel. Undoubtedly my organization and I have benefited from his work. Jared Amaral

Customer Experience + Digital Strategy at FordDirect

I had the pleasure of working with Michel Reid at Blue Diesel during a time of rapid growth and change for the organization. I came to rely on him for his unique capability to create both a clear vision for the future and a practical means to get there in highly complex and dynamic business environments. This served both Blue Diesel and its clients well. It was a privilege to recognize his contribution and promote him to lead the strategic service team for our Newtown office. His ability to understand the contributions of others and align a cross-functional team of subject matter experts in the pursuit of common goals are what ensured the success of project, team, client and business alike. His intellect, natural curiosity and humor meant that in every interaction I learned something new and had a good laugh. Scott Holley

Principal - Scott Holley Consulting, LLC

As a researcher my focus is always on the data and the analysis. In projects we worked together, Michel was able to help me to focus the findings and recommendations toward the business goals of the client. In so doing, Michel enabled project teams to deliver our commitment to delivering strategic business solutions. In tailoring the message to the client's business model, Michel gained the client's trust as a partner and ally.Michel added great value to any projects he was on. His sharp mind, gift for logical straightforward thinking, and ability to relate business experiences to everyday life made him a valuable asset. Shannon Fitzhugh-Mengers, PhD

Cognitive Research and Design at LiquidHub


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